![]() Skipping this validation step is extremely risky because your interviewer might only realise halfway through that you are approaching the problem in a different way than what they want. This is important because it gives your interviewer a chance to rectify your course of action if they had another plan in mind. But in both cases you should VALIDATE your approach with your interviewer BEFORE starting to calculate numbers (step 3). The advantage of that approach is that the issue tree will force you to be MECE and it will also give you a starting point.īoth approaches are equally acceptable. If you find it difficult to naturally list these steps, a more gradual approach is to start from the number you want to calculate and draw an issue tree from top to bottom, as we have below. Calculate the corresponding market size ($ value).Calculate the annual number of cups consumed in NYC. ![]()
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